Ciao Emiliano!

Welcome! I’m Emiliano, and together with my brother-in-law Domenico, we carry on our family’s winemaking business, founded by Egidio, my father-in-law and Domenico’s father. Gioia al Negro, the name of our winery, brings together history and heart. Gioia is our family name, while Negro pays tribute to Lagonegro, our hometown, and the deep, rich colour of Aglianico del Vulture, a native grape variety of Basilicata that we use to produce one of our wines. Our winemaking story began with humble roots, in our grandfather’s old cellar, where he made wine in a garage beside his family-run trattoria. The business later grew under Egidio, who began supplying wine to local restaurants. After spending years away, my wife and I decided to return to our roots, determined to carry on our family’s winemaking tradition and invest in this beautiful, lesser-known corner of Italy, full of untapped potential. Today, we’re proud to have breathed new life into our winery, crafting authentic wines that reflect tradition, craftsmanship, dedication and love. Every bottle holds a piece of our hearts, telling the story of our family and our homeland.

Experiences

Tastes of Gioia

Starts at 39€
A wine tasting experience by Gioia al Negro. Come discover our winery and the passion behind every bottle. We'll guide you through a tasting journey featuring four wines — white, rosé, red, and our sweet Passito — each with its own character and story to tell. Your tasting will be accompanied by small pairings of local delicacies, carefully chosen to bring out the unique flavours of each wine and take you on a sensory journey through Basilicata. An experience that brings together the joy of wine and the discovery of our family roots. Location: Lagonegro, Basilicata (45.8 km from Scalea ~ 45 minutes) Highlights: Guided visit to the Gioia al Negro Wine Shop. Introduction to the family's history and winemaking traditions. Tasting of three wines: white, rosé and red. A taste of our sweet Passito wine. Pairing of local delicacies.

The Joy of Wine

Starts at 52€
Let Gioia al Negro take you on a journey through the authentic aromas and flavours of Basilicata. During this experience, you'll enjoy a guided tasting of four wines — white, rosé, a young red and a more full-bodied red — followed by our sweet Passito wine. Each wine will be accompanied by small food pairings, thoughtfully selected to enhance its unique characteristics and create a beautiful harmony of flavours. An experience that celebrates the joy of wine and the beauty of the land. Location: Lagonegro, Basilicata (45.8 km from Scalea ~ 45 minutes) Highlights: Tasting of four wines: white, rosé, a young red and a full-bodied red. A taste of our sweet Passito wine. Pairing of local delicacies. Introduction to the story of Gioia al Negro winery.

Gioia and Food

Starts at 65€
Enjoy a complete food and wine experience with Gioia al Negro, where wine and food come together in a beautiful harmony of flavours and traditions. We'll guide you through a tasting of three wines, each paired with a dish carefully chosen to enhance its aromas and showcase the flavours of our region. From a selection of local cured meats and cheeses to gourmet specialities made with regional ingredients, and our traditional Italian porchetta (slow-roasted pork). The experience ends on a sweet note, with a delicious treat paired with our Passito wine — a perfect finale that captures the warmth and joy of Basilicata. An experience for those who love great wine, delicious food and the Italian tradition of coming together around the table. Location: Lagonegro, Basilicata (45.8 km from Scalea ~ 45 minutes) Highlights: Guided tasting of three wines paired with three courses of gourmet specialties prepared with regional ingredients. Selection of local cured meats and cheeses. A sweet treat paired with Passito wine.

The Art of Serving Wine

Starts at 39€
Discover the art and technique behind serving wine, where even the smallest details can make a difference. Your experience begins with a brief introduction to the history of Gioia al Negro, followed by a hands-on demonstration of the essentials of wine service. You'll learn how to open a bottle correctly, pour wine into a glass and understand the ideal serving temperatures to bring out its aromas and flavours. Along the way, you'll taste three wines, each accompanied by small food pairings, discovering how the way wine is served and paired with food can transform the tasting experience. An educational and sensory journey designed to help you appreciate wine with greater knowledge and confidence. Location: Lagonegro, Basilicata (45.8 km from Scalea ~ 45 minutes) Highlights: Introduction to the story of Gioia al Negro winery. Practical demonstration of wine opening, pouring and ideal serving temperatures. Tasting of three wines paired with local delicacies.
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