Meet our Culture Creators — the people who bring colour to the towns and carry forward the traditions that shape the Italian identity. Without them, the customs that make Italy unique would risk being forgotten. Thanks to their devotion, the memories, skills, and heritage passed down by our parents and grandparents continue to live on.
Start by clicking on a Culture Creator to explore their story and discover the experiences they’re excited to share with you.
Hi, we’re Antonio and Sandra, partners in life and in our shared passion for cooking. This passion was born and nurtured through years of travelling and discovering the flavours
Nice to meet you! I’m Franco, and you’ll find me at my family’s gelato shop, Il Melograno, here in Santa Maria del Cedro. My passion is experimenting with and
Hello! I’m Daniele, and together with my brother Filippo, we run a charming family restaurant set 380 meters above sea level, overlooking the spectacular Gulf of Policastro. For 25
Hi, my name is Giuseppe and I can’t wait to share the beauty of this region and our culture with you! After traveling the world as a chef, I
Ciao, my name is Luciano. I’d like to show you Calabria through its land and farming traditions. Here along the beautiful Riviera dei Cedri, we live in a unique
Hello, I’m Don Giacomo, and I welcome you to the Church of San Nicola di Platea, located in the heart of the historic center of Scalea. For 28 years
Ciao, I’m Anna. Since I was a child, I’ve nurtured a deep passion for art — especially drawing and painting. Over the years, this love evolved into creating ceramics,
Ciao! I’m Vincenzo, and I am so delighted to invite you to the rolling countryside near the village of Santa Domenica Talao, the gateway to the Pollino National Park
Ciao, I’m Simone. Welcome to my world of cheese! Together with my parents, we run a dairy farm in the heart of the Pollino National Park, where the green
It’s my pleasure to share with you the ancient art of basket weaving — a craft I began learning at the age of 12 from my father. He was
Ahoy! I’m Daniele. My brother Pierluigi and I inherited our love for the sea from our grandfather, who began fishing many years ago. Since we were children, we’ve grown
Hello and welcome to our little world of magic and delight! We are Marco and Francesca, the owners of Opificio Calabria, an enchanting corner where we cultivate our passions
Ciao! I’m Stefania. I can’t wait to share my love for country life and farming traditions with you! I grew up with a family of farmers and over time,
Ciao! I’m Biagio, and I invite you to discover Verbicaro! I would love to host you at B&B Pignataro 2.0, located in the house where I grew up. I
Hi! We’re Veronica and Noemi, and Figli di Bottarga is a project born from the desire to create something unique here in San Nicola Arcella, the place where our
Hello, traveller! I’m Olga, and I have the honour of being the guardian of this enchanting castle nestled in the hills of Praia a Mare. The castle was originally
I’m Biagio! I’ve always known that my heart belonged to my homeland — to the authentic Calabria made of traditions, wild landscapes, and stories passed down through generations. That’s
Hello! I’m Santo, and my story begins amidst the authentic scents and flavours of our land. In 1996, our company Paradiso dei Golosi — “Paradise for Food Lovers” —
Hello! I’m Gianluca, and my story begins in a stable! Among the scents of the countryside, my hands in the earth, and the smell of my grandparents’ fresh bread,
My name is Giuseppe, and here in the mountains of Calabria, in the village of Tortora, I am dedicated to keeping alive the traditions of our community and our
Hi, I’m Stefano, and I invite you to discover Calabria…from the sea! I grew up in the water, and the day my uncle introduced me to the world of
Welcome to my art studio, a small universe where every brushstroke tells a story and every object finds its soul. I’m Barbara, and my passion is transforming forgotten furniture
Hi, I’m Emilio, and I’m waiting for you at Il Rusticano for an experience that goes far beyond a simple aperitivo. Here, between artisanal croquettes made from my mother’s
Nice to meet you! We’re Tonino and Michela, and with the scent of chocolate and pastries, we welcome you to Pasticceria Cicciù. It all began in 1974, when my
Ciao! Guido here, from the Verbicaro Folk Group. I love my homeland deeply, and I’ve always vowed to carry on our traditions — the true ones that speak through
Hello! I’m Antonio, and I invite you to discover the beauty of our region from the sea! I’m proud to continue my family’s tradition at our beach lido, following
Welcome, I’m Gaetano, a glass-powder artist born from experimentation, mistakes, and discovery. I entered the world of craftsmanship later in life. It all began when I couldn’t find anyone
Hi, I’m Giuliana. I grew up surrounded by jars of chilli peppers, the scent of cedro, and hands working with patience and love. Our family business — Sarubbi —
UUUOHH—a deep, ancestral sound, the call of the conch shell that once announced the arrival of olives at the mill. It’s with that same call that I welcome you
Ciao! I’m Franco, and I welcome you to my world carved in stone. As a child, I loved drawing, and even as life led me down different paths, I
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