Ciao Giuliana & Giuseppe!

Hi, I’m Giuliana. I grew up surrounded by jars of chilli peppers, the scent of cedro, and hands working with patience and love. Our family business — Sarubbi — was born thanks to my father, Giuseppe, who transformed his passion for typical Calabrian products and traditions into a true family mission. He passed on his enthusiasm to me, to offer the best of Calabrian tradition, proudly preserving the authenticity and flavours of our land. Every one of our products is crafted with careful attention, selected ingredients, and uncompromising dedication. I look forward to helping you discover true flavours, family stories, and the taste of the most authentic Calabria.

Experiences

Traditional Calabrian Preserves

Starts at 29€
A way to save the season’s harvest, a family ritual, and a loving gesture passed down through generations. Join Giuliana and Giuseppe at Sarubbi to discover the traditional Calabrian art of preserving food — from making passata sauces to preparing fruit jams, pickled vegetables, and other homemade delights that fill the pantry for the year ahead. An invitation to celebrate the roots of this ancient tradition and to keep it alive, one jar at a time. Location: Santa Maria del Cedro, Calabria (9.3km from Scalea ~ 12 minutes) Highlights: Introduction to the history and tradition of preserves. Hands-on demonstration (recipe depending on the season). Explanation of how to replicate this tradition at home. Mini tasting of the products made. Small sample to take home.

Calabrian "Potato Chips"

Starts at 27€
Crispy like chips... but not made of potatoes! In this curious and tasty experience, you'll discover a Calabrian specialty made with peppers (capsicums)! A perfect mix of curiosity, tradition, and a delightful Calabrian crunch! You'll learn the history and production technique of this unique snack, enjoying it as tradition demands: with a fried egg! A jar of this artisanal delight will be your little crunchy souvenir. Location: Santa Maria del Cedro, Calabria (9.3km from Scalea ~ 12 minutes) Highlights: Introduction to the tradition of Calabrian "chips". Tasting with fried egg, as tradition demands. Jar to take home.

Flavours That Tell a Story

Starts at 18€
A journey through flavour, memories, and passion. In this experience, you’ll be welcomed by the Sarubbi family, who will guide you into the culinary roots of Calabria, sharing the story of traditions kept alive for generations through their artisanal business. A taste of their delicious traditional products, you will venture through bold flavours that awakens the senses, comforting savoury notes, and sweet flavours that embrace the territory's identify — all prepared with genuine ingredients and the care of traditional methods. Location: Santa Maria del Cedro, Calabria (9.3 km from Scalea ~ 12 minutes) Highlights: Introduction to the history of the Sarubbi family and their artisanal business. Guided tasting of artisanal Calabrian products. Water included. Option to purchase the products tasted.

Calabrian Chilli Challenge

Starts at 12€
Love chilli peppers? Ready to find out how far your taste buds can go? With the Calabrian Chilli Challenge, you can put your heat resistance to the test! The Sarubbi family will guide you through a flavour journey that starts with a gentle bite… and ends in full Calabrian fire! A fun and memorable experience for anyone who wants to explore Calabria's spicy soul. See how far your heat levels can make it! Location: Santa Maria del Cedro, Calabria (9.3 km from Scalea ~ 12 minutes) Highlights: Introduction to the Sarubbi family business and the culture of Calabrian chilli peppers. Guided tasting of a selection of spicy products — from mild to explosive. Bread included to balance the heat. An antidote for anyone who waves the white flag.
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